Sarah Greenough
Senior Vice President, Chief Marketing Officer

Sarah Greenough joined Princeton Properties in 1995. Her focus has been on impacting revenue through both corporate furnished apartment leasing and overall electronic media development. Sarah’s areas of expertise include website development, search engine marketing and optimization (SEM/SEO), social media marketing (SMM), marketing promotions, multi-media and implementation of new web-based and sales programs.

Sarah role includes analyzing advertising campaigns, evaluating web-based marketing technologies, overseeing website design, working closely with graphic artists, photographers, database engineers and web developers to ensure sites are built with quality, ease of use and accessibility. She is a licensed Massachusetts Realtor, National Apartment Leasing Professional (NALP), and Certified for Design with Dreamweaver, Desktop Publishing, HTML and Photoshop. Under Sarah’s supervision, Princeton’s corporate website was a finalist for “Best Corporate Website” at the NAHB’s Pillars of The Industry Awards.

In addition, Sarah works closely with the President developing sales and training efforts to promote Princeton’s furnished apartments. She also serves as a Regional Manager for Princeton’s Metro West region focusing on the daily operations and management for these apartment communities. Ms. Greenough is a member of the Bolton Conservation Commission since 2005. She is a cum laude graduate of Assumption College, receiving a B.A. in Marketing and resides in Bolton, MA.

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